As Easy as 1-2-3!

The bottom line is that there are three ways to increase your AdSense revenue.
1. By Tweaking the Ads
to make them more appealing to your visitors;

2. By Optimizing your Website
for better AdSense targeting (or what the Google folks call 'content relevance');

And the only sure-fire way to get 1 and 2 right is by

3. Tracking Visitor Response.
If you don't know what works (and what doesn't work) in trying to increase your AdSense revenue… you're shooting arrows in the dark!

The right tracking tools can reveal a great deal about your visitors and answer fundamental questions such as what they're looking for and what makes them 'click'. Once you've figured that out, bingo! You're on your way to big AdSense bucks!

But it isn't as straight-forward as it seems. If it were, there wouldn't be so many grumpy people on AdSense forums, complaining about their low AdSense earnings.

It's not that they aren't doing anything about it. They simply aren't doing the right things.